About the project
Lanchonete da Olívia sells sweets and lunch menus aimed at children and teenagers, especially those between the ages of 10 and 17. The brand’s goal is to offer a fun, flavorful, and visually engaging experience that resonates with its young audience through a sense of playfulness and vibrant colors.

Concept
The hot dog was chosen as the brand’s mascot and main symbol, representing the lunch menu in a fun and approachable way. This choice also helps reinforce the brand’s personality as welcoming, popular, and easygoing. The visual identity is inspired by the world of food trucks, featuring playful typography, a bold color palette, and graphic elements that evoke energy and joy. The aim was to create a friendly and colorful aesthetic that connects directly with the target audience, evoking the feeling of a funfair, school lunch, or a day out with friends.