Case study for Oporto’s  Metro campaign "Bicla & Metro." This campaign for sustainable mobility aims to encourage the use of bicycles and the metro by providing new bicycle parking spaces at the different metro stations.

This campaign was inspired by the Swiss Design (or International Design) movement, using dynamic layouts and a combination of sans-serif typography and "straight to the point" iconography for easy recognition of the message. Motion was also developed for the campaign, so that it could adapt to digital media, thus aligning itself with the growing digitalization of advertising for the Metro do Porto.