About the project
This catalog was designed for Fujifilm to present four new photography printers. The goal was to clearly differentiate the models while reinforcing Fujifilm’s brand and supporting the sales team. Two versions were created: a detailed catalog with structured content and technical tables for in-depth presentations, and a compact version highlighting key features for trade fair use. Both were designed for print and Web.

The result was a clear and structured sales tool that helped Fujifilm present its printers in a professional and consistent way. The dual-format approach allowed the sales team to adapt the material depending on the context, whether in detailed client meetings or fast-paced trade fair interactions, improving clarity, usability, and overall product communication.